We print five sizes: A4, A3, 50×70, 70×100 and 100×140 cm. The two smallest are A-sizes, rounded on the product page the way everyone rounds them. The three largest are the Nordic poster sizes and are not A-sizes at all — 50×70 is not A2, whatever the numbers suggest. Below: every size in centimetres, and what actually fits on a wall.
The five sizes in centimetres
| Size | Centimetres | Format |
|---|---|---|
| Small | 21 × 30 | A4 |
| Medium | 30 × 42 | A3 |
| Large | 50 × 70 | Nordic 50×70 |
| Extra large | 70 × 100 | Nordic 70×100 |
| Statement | 100 × 140 | Nordic 100×140 |
Like everyone else, we round: A4 is 21 × 29.7 cm and we call it 21×30. Nobody wants a product page written to the millimetre, and every frame we sell is built for the size printed on it, so a print bought here goes into a frame bought here without anything needing to be trimmed.
The rounding is not where people come unstuck. This is:
Why isn't 50×70 the same as A2?
Because A2 is 42 × 59.4 cm — a good deal smaller than 50 × 70, and a different shape from the one most people picture when they hear "A2 poster".
The A-series halves at every step: A3 is half an A2, A4 is half an A3, and every sheet keeps the same 1:1.414 proportion. Doubling upwards from A4 gets you 30×42, then 42×59, then 59×84. It never lands on 50×70.
Our three larger sizes are not A-sizes at all. They are the Nordic poster sizes — 50×70, 70×100 and 100×140 — and unlike the A-series they are exactly what they say: 50.0 by 70.0 centimetres, round numbers a person can measure with a tape. They land near the same 1:1.4 proportion, which is why they pass for A-sizes at a glance.
So a 50×70 print and an A2 print are two different objects. Put the A2 in a 50×70 frame and it leaves 8 cm down one side and 11 cm at the bottom.
If you already own frames, check which of the two they were built for before you order. Scandinavian frames — ours included — are made for 50×70. Frames sold as A2 are not.
Our best sellers, shown at 50×70 proportions
Green HilmaTara Green
Rothko Orange Perspective
Bauhaus Woman 03David Wolf
Tree of Life CollageThomas Nordentoft
Hilma No 02Tara Green
Bauhaus Woman 02David Wolf
Doing a three-seater? Two of these in 70×100 with a pair of oak frames spans 144 cm — the setup from the table below. Shop all best sellers →
What size should go above a sofa?
Aim for artwork that spans about two-thirds of the sofa's width. Narrower than that and it reads as an afterthought; wider and it starts to crowd the furniture.
| Sofa width | Target artwork width | How to get there |
|---|---|---|
| 140–160 cm (two-seater) | 93–107 cm | One 100×140, or two 50×70 side by side (104 cm) |
| 200–220 cm (three-seater) | 133–147 cm | Two 70×100 side by side (144 cm) |
| 240 cm and up | 160 cm+ | Three 50×70 in a row (158 cm), or a gallery wall |
Those pair widths assume a 4 cm gap between frames, which is the spacing we use in our own layouts. It is close enough that the pieces read as one object rather than two.
The most common mistake is a single 50×70 above a three-seater. It is a good size — our best-selling one — but on its own above two metres of sofa it looks like it was left there by the previous tenant. Buy two.
What size above a bed?
Same two-thirds rule, measured against the bed width rather than the headboard.
| Bed width | Target artwork width | How to get there |
|---|---|---|
| 140 cm | ~93 cm | One 100×140, or two 50×70 (104 cm) |
| 160 cm | ~107 cm | Two 50×70 (104 cm), or one 100×140 |
| 180 cm | ~120 cm | Two 70×100 (144 cm) reads generous but works; one 100×140 is the calmer option |
How high should it hang?
Centre the artwork 145 cm above the floor. That is eye level for most people standing, and it is the height galleries hang to — which is why a room full of pictures at 145 cm feels settled and a room full of pictures at 170 cm feels like everything is floating.
Above furniture, the rule shifts: leave 20–25 cm between the top of the sofa back and the bottom of the frame. On a low sofa this usually lands near 145 cm anyway. On a high-backed one it will sit higher, and it should.
The mistake to avoid is hanging to the ceiling rather than to the people. Ceiling heights vary; eye level does not.
Which sizes come in which frames?
All five sizes are available in solid oak and black wood. The colours — white, dark brown, blue, green, red, yellow and pink — go up to 50×70 only. So if you have your heart set on a 70×100 or a 100×140, the choice is oak or black.
That is a manufacturing limit rather than a taste one: the larger mouldings are only worth producing in the two finishes people actually buy at that size.
If you would rather not do the framing yourself, we offer a framing service — the print arrives mounted and ready to hang, with the glazing already in place.
Still not sure?
Measure the wall, take two-thirds of the furniture below it, and pick the combination from the tables above that comes closest. If it lands between two options, go larger. In five years of shipping these we have never once had someone tell us the art turned out too big.
Shop the sizes → · Browse frames → · Extra large prints →